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In later collections Lagerfeld chose to break away from the ladylike look of and began to experiment with fabrics and styles. By the end of the 1980s, the boutiques sold goods ranging from US$200-per-ounce perfume, US$225 ballerina slippers to US$11,000 dresses and US$2,000 leather handbags. Chanel cosmetics and fragrances were distributed only by Chanel outlets.

French fashion model Bettina Graziani wearing a black dress by Coco Chanel in July 1967. Visit the CHANEL Fragrance & Beauty boutique to explore the latest fragrance, makeup and skincare, along with exclusive products and sunglasses. Chanel debuted ‘Bijoux de Diamants’ at her Faubourg Saint-Honoré, Paris mansion.

More layered strings of fake pearls followed — worn proudly by herself — and a trend was born. “The point of jewelry isn’t to make a woman look rich but to adorn her; not the same thing.” Striped pieces appeared in her boutique in the society resort of Deauville, Normandy, in the 1910s.

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1978 saw the launch of the first non-couture, prêt-à-porter line and worldwide distribution of accessories. In 1953, Estee Lauder NIGHT REPAIR collaborated with jeweler Robert Goossens; he was to design jewelry to complement the fashions of the House of Chanel; notably, long-strand necklaces of black pearls and of white pearls, which high contrast softened the severe design of the knitted-wool Chanel Suit . In 1947 – after the six-year austerities of the Second World War (1939–45) – the New Look was welcomed by the fashion business of Western Europe because sales of the pretty clothes would revive business and the economy. In 1921, to complement the suit of clothes, Coco Chanel commissioned the perfumer Ernest Beaux to create a perfume for La Maison Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best. Originally, a bottle of No. 5 de Chanel was a gift to clients of Chanel.

Hand-bound using traditional techniques, with color plates hand-tipped on art-quality paper, each page of this limited-edition series bears the unique imprint of the artisan. Treating a range of topics from jewelry and fashion, fine art and the ‘Impossible Collections,’ the Ultimate Collection curates culture from around the world and across the ages. Nestled in linen clamshell presentation cases, these books attract collectors, lovers of the printed page, and those who devour the culture of our time. Signaling a new level of sophistication for true connoisseurs, these unique books are works of art in their own right. The earliest edition was created in 1921 and the newest is from 2021.