Plus, the business remains in the family, which probably explains why the ingredients and formulas have stayed consistent for so long. The cosmetics empire’s namesake, Estée Lauder, was actually born Josephine Esther Mentzer. She started by concocting homemade face creams on her own and testing them on women at beauty salons while they were sitting under the hairdryers until she officially launched the Estée Lauder label with her husband in 1946 in New York City.
Her business, which includes such product lines as Estée Lauder, MAC Cosmetics and Clinique, continues to thrive to this day. In the 1990s, brand acquisitions and licensing agreements contributed to explosive growth as the company transformed from a family-owned business to a publicly traded, family-controlled organization. The decade opened with the creation of Origins — the first wellness brand in U.S. department stores.
In his honor, she established the Joseph H. Lauder Institute of Management and International Studies at the University of Pennsylvania. Choose an Estée Lauder @set with perfumes, creams or other beauty care essentials. Mix and match your favorite Lancome makeup Estée Lauder products and give your friends or loved ones a gift they’ll appreciate. In 2012, the company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder.
“NASA is at the forefront of space exploration, and as a leader in skincare innovation, Estée Lauder is proud to support the incredible work NASA is doing to promote a space economy by being the second-ever commercial product to launch.” ELC is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products. After years of operating her cosmetics business, Lauder made it official in 1946 by forming the corporation that still bears her name today. She and her husband were the entire company at the time, and they offered only a handful of products. They were also making these items using the kitchen of a former restaurant.
Discover anti-aging products like the Revitalizing Supreme+ crème. Make it part of your morning and night routine and enjoy younger looking skin. You’ll love a refreshing foam that you can also use as a purifying mask. Or choose the Perfectly Clean cleanser/mask and use it daily for fresh and clean skin. From @foundations to mascara and eyeliner, there are Estée Lauder products for any age, complexion and skin tone. When you want to look, smell and feel your best, Estée Lauder has you covered.
“It’s going to grab people’s attention and you need to grab people’s attention in ,” says Nikky Cronk, a creative strategist in the beauty industry and founder of Wonderhouse Consulting. She praises the novelty and, just as importantly, Estee Lauder NIGHT REPAIR the subtle reinforcement of Estée’s science credentials. Skin care is a science, and perhaps consumers will internalize that there are innovative minds behind this new formula, just as we assume of space flight.
Sophie Ross has covered beauty and fashion for more than five years. Her writing appears in Refinery29, The Knot, StyleCaster Estee Lauder makeup and more. George EastmanGeorge Eastman invented the Kodak camera, helping make photography accessible to the public.