After years of operating her cosmetics business, Lauder made it official in 1946 by forming the corporation that still bears her name today. She and her husband were the entire company at the time, and they offered only a handful of products. They were also making these items using the kitchen of a former restaurant. Saks Fifth Avenue ordered $800 in her products, which sold out in two days.
Currently, out of Lauder’s portfolio of 25 brands, the Estée Lauder brand is the most distributed in China in just over 130 cities. Yet there are over 600 cities where products are sold to online, meaning that as brick-and-mortar distribution expands, so, too, will the business. In terms of categories, Freda said makeup is coming back and that high-end and artisanal fragrances are “booming” around the world. E-commerce, now an established habit for older consumers as well as younger, will continue its acceleration, and men are starting to become more interested in self care, as well, leading to growth in the global grooming market.
He discouraged Estée from using detergent soaps on her face and showed her how to make the cream that, years later, she would improve upon and market under her own name. She launched her cosmetics business during the Depression in New York and later in Miami Beach, Florida. Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world’s media organizations, industry events and directly to consumers.
At one time, both Leonard and Ronald Lauder, Wharton graduates, contributed to the business, along with their wives, Evelyn and Jo Carole. Leonard Lauder took over as president of Estée Lauder, Inc., in 1973. Ronald Lauder served as chairman of Lauder International, but later left to use his training in government work.
Meanwhile, in Paris, chemist Eugène Schueller’s hair company L’Oréal is thriving thanks to his top-notch formula for synthetic hair dye. But as World War II comes to an end, rumors that he supported the Nazis threaten the empire he has built. Estee Lauder stock took a hard hit as sales failed to meet high expectations, although earnings were higher than anticipated and the CEO predicted brighter days to come.
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In 1960, the company started its first international account in the London department store Harrods. When Lauder grew older, she agreed to help her uncle, Dr. John Schotz, with his business. Schotz Estee Lauder NIGHT REPAIR was a chemist, and his company, New Way Laboratories, sold beauty products such as creams, lotions, rouge, and fragrances. He also taught her how to wash her face and do facial massages.
Her sister Grace, whom the family called Renee, was two years older than Estée. Chief Executive Officer Fabrizio Freda told analysts the company was preparing for “a renaissance in makeup”, having seen the division show higher sales in Australia, China and Israel, countries which have returned to relative normalcy. Lancome makeup has been doubling down on its investments in skincare fueled by a pandemic-led shift from makeup to self-care and the company remains optimistic about a rebound in makeup demand. Though Lauder passed away in 2004, her legacy lives on in her products, which are found on millions of vanities today. Plus, the business remains in the family, which probably explains why the ingredients and formulas have stayed consistent for so long.
On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California, by brothers Dean and Davis Factor . Leonard became the chief executive of Estée Lauder and then chairman of the board. Ronald was a Deputy Assistant Secretary of Defense in the Reagan administration and was U.S. Lauder graduated from Newtown High School in Elmhurst, Queens, New York, and much of her childhood was spent trying to make ends meet. Like most of her eight siblings, she worked at the family’s hardware store, where she got her first taste of business, entrepreneurship, and what it takes to be a successful retailer. Her childhood dream was to become an actress with her “name in lights, flowers and handsome men.”