The handlebars on this bike allow you to sit upright for a comfortable ride. Once America’s preeminent bicycle manufacturer, the Schwinn brand, as with many other bicycle manufacturers, affixed itself to fabrication in China and Taiwan, fueling most of schwinn bicycles its corporate parent’s growth. In 2010, Dorel launched a major advertising campaign to revive and contemporize the Schwinn brand by associating it with consumer childhood memories of the company, including a reintroduction of the Schwinn Sting-Ray.
As such, trying to tell the entire story of Arnold, Schwinn & Co. is basically akin to describing 120 years of American industrial development in general. The company offers just as many lessons in the benefits of persistence and innovation as it does in the consequences of schwinn bicycles tunnel vision and stubbornness. Whole books have been published on Schwinn bikes, written by proper bicycle people. There is a thriving market out there for vintage Schwinn bikes, which is part of the reason a shop like Barnard’s (est. 1911) can still be in business today.
Now, let’s dive into (Schwinn-to?) the best exercise bikes Schwinn Fitness has to offer. Unfortunately, many of the tricked-out bikes made for at-home cycling classes — like the Peloton and the Echelon — also have schwinn bicycles majorly tricked-out prices. Bicycling participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.
So like graduations, weddings and vacations, Schwinn’s big birthday bash had to be put on hold. Americans turned to turning the pedals for fun, certainly, but also for exercise when their gyms and yoga studios closed and youth sports went on hiatus. Cycling also became a safe alternative to public transportation, observed Jay Townley, a former Schwinn executive and a founding partner at Human Powered Solutions, a cycling consulting firm. “The pandemic has made people aware, and afraid, of mass transit,” he said.
Often, vintage bikes are not in great condition when you find them. In fact, this can be a great way to purchase an old Schwinn for an affordable price. If your vintage Schwinn needs some restoration, you can buy parts on eBay or from VintageSchwinn.com, a site devoted to Schwinn enthusiasts. Many parts were sold in 98 as well as the 100th anniversary edition Schwinn Classic Cruiser basically a reproduction post war Black Phantom fully equipped with tank w/ horn in it. Chrome springer forks cantilevered frame spring seat balloon whitewall tires and Book rack.