People expressed their ethnic identity and social hierarchy through textiles. Because some Indonesians bartered ikat textiles for food, the textiles constituted economic goods, and as some textile-design motifs had spiritual religious meanings, textiles were also a way to communicate religious messages. When taking an explicit political stance, designers appear to favor issues around which can be phrased using clear language with virtuous undertones. Similarly, The Business of Fashion launched the #TiedTogether movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for “unity, solidarity, and inclusiveness during fashion week”.
Camouflage patterns in military clothing, developed to help military personnel be less visible to enemy forces, seeped into streetwear designs in the 1960s. Camouflage trends have disappeared and resurfaced several times since then, appearing in high fashion iterations in the 1990s. Designers such as Valentino, Dior, and Dolce & Gabbana combined camouflage into their runway and ready-to-wear collections. Today, variations of camouflage, including pastel shades, in every article of clothing or accessory, continue to enjoy popularity. In the early 2000s, Asian fashion has become increasingly significant in local and global markets.
For teenagers, consumption plays a role in distinguishing the child self from the adult. Researchers have found that the fashion choices of teenagers are used for self-expression and also to recognize other teens who wear similar clothes. The symbolic association of clothing items can link individuals’ personality and interests, with music as a prominent factor influencing fashion decisions. Knowing the needs of consumers will increase fashion companies’ sales and profits.
Alumni thrive in the industry and quickly make their way to positions of leadership or develop their own collections or brands. Unlike other programs, where students compete for faculty attention and resources, our students receive an abundance of guidance from faculty in a resource-rich environment that encourages collaboration to accelerate their development. For decades, this formula has proven successful in preparing students for a seamless transition into the industry. This is evidenced by approximately 86% of each graduating class employed as Assistant Fashion Designers within 3 months of graduation. The cornerstone of the department’s curriculum is providing the students the opportunity to learn by working with successful industry professionals. Liberation was at the top of the agenda for her 1960s customers, and the British fashion designer helped them achieve it.
Advertisements provide information to audiences and promote the sales of products and services. The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. The Index is a tool to push and incentivise the world’s largest fashion brands to be more transparent about their social and environmental efforts.