Schwinn Bicycles Brand Overview

Discussion of bicycles built with 26″ x 1.75, or 26″ x 1-3/4″ wheels, typically from the 1950s to the 1960s. Discussion of classic balloon-tire and middleweight bicycles built between 1933 and 1965. The COVID-19 pandemic delivered setbacks to many of the region’s manufacturers — automakers and suppliers, bike makers and luxury goods producers such as Shinola Detroit, which is slowly recasting Detroit’s manufacturing image as an autos-only town. But they’re all cranking back to life in the town that taught America how to build things. Often, vintage bikes are not in great condition when you find them. In fact, this can be a great way to purchase an old Schwinn for an affordable price.

Despite the increased tariff, the only structural change in foreign imports during this period was a temporary decline in bicycles imported from Great Britain in favor of lower-priced models from the Netherlands and Germany. Schwinn sells its products primarily to or through 22 wholesale distributors, with sales to the public being made by a large number of retailers. There are about 5,000 to 6,000 retail dealers in the United States which are bicycle specialty shops, generally also providing servicing. About 84% of Schwinn’s sales are through such specialized dealers. Schwinn sells only under the Schwinn label, never under private label, while about 64% of all bicycles are sold under private label. Distributors and retailers handling schwinn bicycles are not restricted to the handling of that brand.

Inspired, he designed a mass-production bike for the youth market known as Project J-38. The result, a wheelie bike, was introduced to the public as the Schwinn Sting-Ray in June 1963. At the close of the 1920s, the stock market crash decimated the American motorcycle industry, taking Excelsior-Henderson with it.

schwinn bicycles

He finalized a purchase of Excelsior Company in 1912, and in 1917 added the Henderson Company to form Excelsior-Henderson. In an atmosphere of general decline elsewhere in the industry, Schwinn’s new motorcycle division thrived, and by 1928 was in third place behind Indian and Harley-Davidson. Founded 125 years ago in 1895 in Chicago, Schwinn is an American cycling icon, building some of the best-loved bicycles of all time, from the collectible balloon tire bikes like the Black Phantom to lightweights like the Schwinn Racer and Collegiate. Schwinn is now a part of Pacific Cycle, based in Madison, and a division of Dorel Sports, which includes other iconic cycling brands, including Mongoose, Roadmaster, Pacific, and Kid Trax. Dorel Industries Inc. has annual sales of $2.6 billion and employs approximately 8,900 people in facilities located in twenty-five countries worldwide. In 1978 production of the fillet-brazed Superior stopped, which marked the end of production for a fine Schwinn frameset whose basic design had been in service since 1938.

They are worth recalling as a unique Schwinn production strategy and a sidebar in the evolution of the bicycle industry. It upholds the legality of the Schwinn Plan, which is the heart of Schwinn’s marketing system, now accounting for 75% of the distribution schwinn bicycles of Schwinn’s products. It also upholds the legality of Schwinn’s agency and consignment arrangements. I agree with the Court’s basic determination that Schwinn’s marketing system is, under the rule of reason, entirely consonant with the antitrust laws.

This adult beach cruiser features a sleek design with a wide, dual-spring seat that provides more comfort than comparable models. This bike also has a unique retro fender over the back wheel to guard against splashing when riding through puddles. Available in a range of colors, you are sure to find the one that best suits you.

The Government does not contend that a per se violation of the Sherman Act is presented by the practices which are involved in this appeal . Accordingly, we are remitted to an appraisal of the market impact of these practices. “well over half of the bicycles sold by Schwinn have been sold direct to the retail dealer by means of Schwinn Plan sales and consignment and agency sales.” The United States did not appeal from the District Court’s rejection of its price-fixing charge. The appellees did not appeal from the findings and order invalidating restraints on resale by distributors who purchase products from Schwinn.

They couldn’t have chosen a better time to start a bike company; it came at the perfect time just as Americans were going crazy about buying bikes. Giant Bikeswent from strength to strength – producing over one million bikes in 1986 and supplyingSchwinnwith 80 per cent of their bicycle inventory. During a strike atSchwinn’sChicago manufacturing plant,Giantmanaged to fill the void and pump out an additional 80,000 bicycles in a mere 5 months. Designed for fitness enthusiasts of all levels, the 130 Upright Bike provides the quality and value that have made Schwinn the “go to” brand for generations. It’s our most affordable upright bike, and it delivers the ultimate indoor adventure by connecting you with world-class app experiences like Explore the World® and Zwift® from your phone, tablet, or smart TV. Escape the everyday with the Schwinn® 130 Upright Bike, your ticket to a life well-lived.

Our algorithm considers a bike’s age, brand, type, frame material, suspension, condition, components, wheel size, modifications, manufacturer and retailer discounting and the depreciation that occurs as soon as a new bike is purchased. “I consider myself incredibly fortunate to work for such a historic brand as Schwinn. Throughout the past century, Schwinn has been synonymous with bikes, and that rich heritage is something we are very proud of. As people turn to bikes to help navigate the global health crisis, there has never been a more important time to focus on developing new and exciting products. The Schwinn Collegiate is no exception, and we’re thrilled to bring this bike to market with the help of our friends at Detroit Bikes,” said Nando Zucchi, Pacific Cycle President.

For more than a century, the name Schwinn has represented a leader in the bicycle industry. The company began in 1895 when partners Ignaz Schwinn and Adolph Arnold founded their corporation Arnold, Schwinn & Company. Eventually, the market for adult bicycles grew smaller as cars became more affordable. Arnold sold his share of the company to Schwinn, who realized the importance of manufacturing and marketing bicycles for children. With lower prices possible due to advances in manufacturing, the market for children’s bicycles began to grow.