And everything we do is focused 100 percent on what our end-user customer is demanding, not so much what the retail customer is demanding. I just don’t have the bandwidth right now to get us there. We have customers call us all the time from foreign countries. We are expanding right now into the Middle East, which is interesting. But they have a lot of similarities with big family groups and family gatherings and cooking as an event. My Taiwanese partners, it’s a father-and-son team, and dad is about 75 years old.
Caring for a steel griddle is very similar to caring for cast iron grills or cookware. The steel will rust unless it is cleaned properly and regularly seasoned. Fortunately, it takes very little time to clean—and it only takes a few supplies you probably already have on hand. Newly introduced models come with 28-, 22- or 17-inch griddles.
A super easy and quick recipe that is amazingly versatile and perfect to feed the crowd. These extremely tasty bite-size steak cubes are marinated in Asian marinade that takes these cubes to next level. You all will enjoy this crispy, fluffy, and perfectly golden brown toast that gets ready in no time, and it only needs 6 basic ingredients. It is so unique and flavorful because of its Birria sauce and perfectly cooked meat that takes this dish to next level of deliciousness. Instead of losing all of the juices in between the grates, it’ll stay right on the surface of a griddle.
They want to try that recipe, they’re intrigued by it. Well, the first one that I made was on a yellow notepad black stone griddle with a ruler and my pencil. And I kind of sketched it out and got it as big as I wanted it to be.
You know I was counseled by a lot of people not to do traditional TV marketing and advertising, but I believed in it, and I think it really helped our brand initially when we started it. But just this last year, really maybe the last 18 months, we’re starting to flip our spend more to social marketing. So, I see that trend for us headed definitely in that direction. Right now our industry and our category is still mainly sold at brick-and-mortar retail, outdoor cooking. And I suspect maybe over time that trend will flip, like a lot of other trends have flipped. But right now a high majority of our product, and that’s true for me, that’s true for Weber, for all outdoor cooking products, is sold at brick-and-mortar retail.
And while griddles are typically expensive, right now, you can grab a great one from Blackstone for just over $150. A griddle cleaning brick is your best friend when it comes to restoring the surface of your Blackstone griddle so that it looks new again! You can follow this step-by-step guide for how to use a grill brick on your griddle if you find that your surface is in need of a little TLC. Even with proper cleaning and care, your Blackstone griddle seasoning may start to wear out over time. The humidity in the air or not using your griddle for an extended period of time can cause rust to develop or your seasoning to chip away.
That’s because you’ll want to cook the eggs before the surface temperature gets too hot. Obviously the flat cooking surface of a griddle is not ideal for cooking soups or other liquid foods. When you add a large volume of liquid like water or chicken stock to the griddle surface, it will probably immediately start flowing towards the grease trap. The first Blackstone griddle was made back in 2008, when the company decided that the outdoor cooking experience should be a family affair.