Despite tapping social media-savvy influencers , a tried-and-true beauty marketing method of late, The Estée Edit struggled to deliver on its projected $60 million in first-year sales. Rather, they’re quick to point out that this decision comes as a result of success other Lauder brands have experienced Lancome makeup reaching millennials. Parent company Estée Lauder is retiring the cosmetics and skin-care brand, which launched in 2016 to target millennial consumers, reports WWD. Sales of the brand will conclude this September at Sephora , while the brand’s own e-commerce site will continue through the end of 2017.
Although lightweight, this formula provides full coverage, and there’s no annoying transfer. Plus, NYX is a cruelty-free brand, the only one of this list that is. Those with oily and combo skin looking for 24-hour wear would be smart to consider this cult-favorite Revlon Colorstay foundation which comes in more than 40 shades of buildable medium-to-full coverage. Compared to the first pick, this oil-free formula yields a more matte finish.
More than 550 Nordstrom customers gave it a collective 5-star rating, with many noting that they’ve been wearing Beautiful for years. “It’s my all-time favorite,” writes one repeat buyer, who said she’s always receiving compliments when wearing it. “It has a gentle and sweet aroma unlike any other,” reads another rave review.
Designer Tom Ford begins a project with the company and later an agreement was signed with him to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand. NYX’s Can’t Stop Won’t Stop concealer stacks up quite nicely to Estée Lauder’s Double Wear Stay-In-Place concealer, but at a fraction of the price. Like the Double Wear concealer, NYX’s concealer offers easy-to-blend coverage that’s buildable. NYX offers up matte coverage that lasts for 24 hours, while the Double Wear concealer can be expected to last for 15 hours. “Our collective vision is to be the most inclusive, equitable and diverse global prestige beauty company for our employees and consumers alike.
Advanced Night Repair reduces signs of aging and is our best serum for everyone—women and men. Revitalizing Supreme+ Moisturizer, another Estée Lauder best seller, nourishes skin with deep hydration while delivering anti-aging benefits. Other moisturizer best sellers include the DayWear Collection which features face cream with SPF, eye cream, night cream, tinted moisturizer and more. With long-lasting hydration and powerful antioxidant and SPF protection, it helps diminish first signs of aging and prevent future signs of aging.