Schwinn Prelude 56cm Frame 700c Wheel Blue Black Silver PGH#20267

It features a Schwinn Bio-Tuned ergonomic geometry, a Reynolds 520 cro-moly steel frame, and an N’Gauged Gold Label cro-moly fork; all-together, they give the bike the strength and durability to survive years of handling. A Schwinn road bike for women is a great option if you want to improve your cardio-vascular system. Women tend to have a lower testosterone level than men, so exercise can help raise that level and build muscle tone. Cycling helps build endurance while increasing the body’s metabolic rate.

schwinn road bike

As you’ll see, there are all kinds of choices in Schwinn road bicycles. There are mountain, hybrid, and cross country bikes, and if you want a low-maintenance bike, you can even get discount ones. They are made in all different styles and have all different features. These mostly 10-speed bikes were introduced in the 1960s to compete with the influx of European racing bikes.

Meanwhile, Giant was able to retain all of the manufacturing expertise learned through Schwinn, kickstarting its rapid ascent to become the world’s biggest bicycle company in the 21st century. Crucially, Schwinn also failed to successfully break into the newly emerging markets of BMX and mountain biking in the mid/late 1970s. In both cases, Schwinn was initially dismissive of the new disciplines, before abruptly U-turning when they realized how popular they were – by which time it was already too late. Schwinn themselves began increasingly importing bikes from the Japanese producers Bridgestone and Panasonic, which were able to rival prestigious models such as the Schwinn Paramount, yet could be sold at half the price.

By 1990, other United States bicycle companies with reputations for excellence in design such as Trek, Specialized, and Cannondale had cut further into Schwinn’s market. Unable to produce bicycles in the United States at a competitive cost, by the end of 1991 Schwinn was sourcing its bicycles from overseas manufacturers. This in turn led to further inroads by domestic and foreign competitors. Faced with a downward sales spiral, Schwinn went into bankruptcy in 1992.[59] schwinn bikes The company and name were bought by the Zell/Chilmark Fund, an investment group, in 1993. By the mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners’ market. While Schwinn’s popular lines were far more durable than the budget bikes, they were also far heavier and more expensive, and parents were realizing that most of the budget bikes would outlast most kids’ interest in bicycling.

They’re generally likely to be better performing than much older counterparts. Despite their fall from grace, Schwinn produced high-quality bikes for decades. Many were made in limited quantities and are considered highly desirable nowadays. They lost prestige compared to other US brands due to their reliance on imports, yet also couldn’t produce bicycles as cheaply as foreign rivals. However, after failing to purchase shares in Giant, Schwinn ditched their arrangement and moved manufacturing to China.