Two years later, he expanded Lancome into cosmetics, creating a pinky-red lipstick scented with roses that remained a bestseller over the next 30 years. In 1964, L’Oréal acquired Lancôme, and it is now one of the largest luxury skincare companies in the world. Lancôme is aiming to empower consumers to make more sustainable beauty choices by offering them products that are refillable, rechargeable and recyclable. Luxury with a focus on environmental responsibility is the direction. Lancôme has developed a range of innovative packaging solutions that help reduce the environmental impact of its products—by offering products that are rechargeable, refillable or recyclable.
Lancôme is part of the L’Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices. The rose is an iconic symbol of Lancôme, and present in various forms in Lancôme skincare products, fragrances and makeup. Almost all of the roses used in Lancôme skincare and makeup products are organic. This exclusive gift features a slew of the company’s best-sellers. The first option features Absolue Premium Bx SPF15 day cream, an Absolue premium Bx eye cream and a Crème Mousse Confort.
Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media. The collection pays homage to the rapper’s edgy look—and her memorable makeup moments. Will embed a suite of AR and AI experiences into the digital marketing toolkits of its beauty brands. Join Lancome’s auto-replenish service and enjoy the convenience of having all your favorites delivered to you automatically.
Any brand that tests on animals where required by law cannot be considered cruelty-free, since they willingly agree to pay for animal tests to be performed on their products. Lancôme saw mobile traffic eclipse desktop traffic for the first time in 2016. Despite a growing number of mobile site visitors, mobile conversion rates didn’t match those for desktop.
Sandy is Lancôme’s “Beauty At Every Age Expert”, and Aaron is Lancôme’s National Artistic Director for Makeup. Lancôme UK has recently signed Alex Babsky to be the brand’s UK Make Up Ambassador. Despite founder Armand Petijean’s assertion that Lancôme never advertise, today Lancôme is one of the top advertisers in the luxury beauty arena. Its ads can be seen in numerous publications worldwide, from Harper’s Bazaar to French Vogue. Lancôme’s ads have been shot by the leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Nick Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier and Dusan Reljin.
In 2014, Lancôme launched a marketing campaign which combines a loyalty program called ‘Lancôme Elite Rewards’ via social media platforms. This program gives points as the reward to members for sharing on social media. Members can earn Lancome makeup points by sharing products or connecting with the brand on Facebook, Twitter and Instagram and they will get discount while getting enough points. The brand is represented by actresses, global supermodels, makeup artists and perfumers.
The 17 Best Foundations for Dark Skin TonesWhether you want a matte finish, a dewy look, or something in between, these brands have the range. Sign up for the Allure Beauty Box now, and you’ll get a very special luxury bundle. The Best National Lipstick Day Sales to ShopToday’s forecast? 19 Allure Best of Beauty Winners Estee Lauder NIGHT REPAIR That You Can Shop at NordstromShop some of our new and classic luxury beauty favorites, all in one place. All told, the PWA has been a tremendous success, helping the beauty giant make great strides into the mobile web. Digital marketing is used to build relationships with customers and interact with them on time.
For a limited time only, the department store is offering multiple incentives to shop luxe beauty and skincare brand Lancôme—and we can think of six in particular. For a limited time, shoppers will receive a free six-pieceLancome gift with purchase, valued at up to $140, with their spend of $42.50 or more on the brand. Originally a fragrance house, Lancôme was founded by Frenchman Armand Petitjean 1935. It all began with five perfumes, which were so successful, he quickly moved on to skincare. The first ever skincare product was created in 1936, a multi-tasking repair cream called Nutrix, and it is still available today.
This social media campaign aimed to reach more young female consumers. Most brands don’t publicly display their full animal testing policies. We contact brands directly with our questions in order to get their complete policy. If any brand states that they, their suppliers, or any third party test on animals, the brand is listed as “not cruelty-free.” Get Six of Our All-Time Favorite Best of Beauty Winners in this Special Allure Beauty BoxWe’re talking Lancôme mascara, Yves Saint Laurent lipstick, Youth to the People moisturizer, and more.
Lancôme gift sets and coordinating body lotions make perfect last-minute presents or stocking stuffers. Or treat yourself to the luxury of some of the world’s best makeup and skin care products. Rejuvenate your complexion with cleansers and anti-aging creams that will help you fight those fine lines and wrinkles. At HSN, you’ll find the Lancôme products that will make you shine, no matter what the occasion.