But even if Yeti’s cooler is cooler than being cool, even if it’s ice-cold for days, that functionality does not necessarily equate to being beloved. Roy coolly refers to the pricing of Yeti’s first model as “ten x”—ten times what a typical cooler cost at the time. In spite of this barrier to entry, lgloo… Continue reading Igloo® MAXCOLD 49496 Ice Chest, 100 qt, Carbon Ice Blue